Textual analysis of Ed Sheeran - You Need Me, I Don't Need You

Introduction
- The genre for this music video is alternative hip hop
- The video is very simple and there is not a different setting

What is the relationship between lyrics and visuals?
- Throughout the whole video there are links between the lyrics and the visuals
- The boy that is the focus of the video is using sign language and acting out the lyrics
- There are also points like when he sings 'Vo5 wax for my ginger hair' where the boy runs his hands through his hair which shows what he's singing about
- When he sings 'I say the words that make you blush' the boy puts his hands to his cheeks and does a small smile to emphasise this lyric
- He then sings 'When a young fella filmed me' and a camera on a tripod comes into the picture so he starts to use props. He also does this with the 'brit school' lyric and the 'couch' lyric
- A bit further on he sings the lyrics 'Watch how I step on the track without a loop pedal' at which point you see Ed Sheeran's foot step on a loop pedal
- He sings 'I'm still a choir boy' and at this point a choir boy is shown on screen

What is the relationship between music and visuals?
- The beat and the visuals fit very well together as it is a very fast paced song all along and the shots are edited together closely so they make the video choppy and fast
- Towards the end they add in shots of Ed Sheeran playing the guitar to show it is him doing all the instrumental as well

Are there close ups of the artist and star image motifs?
- There is a few close ups of Ed Sheeran's hands playing the guitar and there is one long shot of him at the very end but he is in a dark light so you cannot see him properly
- In the middle of the video a very quick shot of the plus sign of his album that comes up

Is there reference to the notion of looking?
- You could say that when the dancers come in there is reference to the notion of looking
- There is one point when the male dancer is standing there with his shirt off and there are also shots of the female dancers body parts
- There is voyeurism used in this video but it's done subtly

Is the music video performance based, narrative based or concept based?
- This music video i would say is performance based because they guy doing the sign language is performing the song and i don't think there is any narrative in this video

Conclusion
- I really like this video because it is simple and done in one studio but it is so effective and interesting
- I like the fact that you only get a glimpse of Ed Sheeran because it gives that sense of enigma