Director analysis - Emil Nava

Emil Nava is an ... director who works with lots of well known artists such as:
- Jessie J
- Rita Ora
- Ed Sheeran
- Paloma Faith
- Katy B
- Calvin Harris & Ellie Goulding
He is in the UK urban pop industry for music video directing. Since going into the music video industry, he has recently directed adverts as well such as the L'Oreal adverts with Cheryl Cole in them and the vitamin water one featuring Jessie J. He has had a great success with Jessie J and her video for Price Tag received over 180 million views on YouTube and was the #1 viewed video in the UK. Emil Nava also won best video for Jessie J 'Do It Like A Dude' at the 2011 Q Awards.

His music videos are all narrative based and they have an edgy, fast cutting style which grabs audience attention. They all have the key conventions for the genres that the music videos are and so they all work. They are all quite predictable videos and they are what you expect to see when you hear the music before. They are not unusual videos they are just high budget and very well directed.