Monday 11 November 2013

Editing research - You Make Me - Avicii

Number of cuts in the video - 214
Mainly shrinking time throughout the whole video, fast choppy cuts create this feeling. Visuals are established just before the beat drops.
The cuts are very choppy and are put on the screen/shown for just the right amount of time for your brain to process the visuals. This means you don't get bored with visuals that are up there for ages and it also wouldn't look right if you had slow shots in this music video because it is such a fast paced song.

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